Lottery Marketing Directors: Don’t Bet the House
When I worked at the SC Education Lottery, our marketing department saw the good, the bad and the ugly in our players. The…
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How to create your Ultimate Brand Ambassador
What is an Ultimate Brand Ambassador? An Ultimate Brand Ambassador or (UBA) is a potential elite customer that’s repeatedly buys from your brand….
CMOs: Inspire to amplify a vulnerable voice
A DAY OF RECKONINGIt was on Sept. 1, 2016, when America and the NFL were shocked when former NFL Quarterback, Colin Kaepernick of…
Brand Strategists: Here are 4 reasons to experiment with marketing
Yes, marketing is all about obtaining one thing, which is sales, but in the process of obtaining sales it doesn’t have to feel…