The Importance of a Brand Image: What you can learn from Nike and Under Armour
By Doug Eaddy In this highly competitive business world we live in, customer loyalty can be easily maintained by having a strong and…
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Adobe Creative Cloud: Aligning Its Marketing Mix with Creative Empowerment
By Doug Eaddy Adobe Creative Cloud has been the go-to software for digital creativity for decades. It is known for equipping Graphic Designers,…
How Jaguar’s rebranding and image is positioned out of place
By Doug Eaddy Rebranding for the future? Jaguar’s rebranding moves, especially its push toward electric vehicles, is commendable, but it creates an image…
Breitling vs. Rolex: An Evaluation of Brand Equity
By Doug Eaddy In my perspective, both Breitling and Rolex are more than just luxury watch brands. They have a legacy of fine…
A Culture of Collaboration: Yanyn San Luis
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for…
A Culture of Collaboration: Shaunte Thomas
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for…
A Culture of Collaboration: Steven Shaw, M.S.
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for…
A Culture of Collaboration: Kristopher Brazen
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for…
A Culture of Collaboration: Derrick Whitfield Sr.
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for…
Marketers: Building Buyer Personas in ChatGPT…Is it ethical or a cheat code?
I’ve always had this thing that anything for public consumption could help or be abused. It’s just a matter of how one is…
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