Marketing Ethics for Art Directors and Brand Strategists: Boosting Sales While Not Taking Advantage of Customers
By Doug Eaddy One thing that’s for sure is that Marketing is a very powerful tool if used ethically. As an Art Director…
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The Art of Branding: Using the Buying Decision Process to Enhance Brand Strategy
By Doug Eaddy As an Art Director and Brand Strategist, my responsibility is not only to make a brand and its elements appealing,…
Make Them Feel Something: How Creative Strategy Shapes Buyer Psychology
Make Them Feel Something: How Creative Strategy Shapes Buyer Psychology By Doug Eaddy To influence people to buy your products, they need to…
The Influence of Social Responsibility in a Brand: How A Brand’s Authenticity Impacts Consumer Loyalty
By Doug Eaddy The Influence of Social Responsibility in a Brand: How A Brand’s Authenticity Impacts Consumer Loyalty By Doug Eaddy In this…
Measuring Your Creative Strategy’s Impact: Important Milestones for Brand Development And Progression In Career
By Doug Eaddy In my experience of working with brands, I don’t just focus on the aesthetics, but the overall brand’s functionality. Just…
The Importance of a Brand Image: What you can learn from Nike and Under Armour
By Doug Eaddy In this highly competitive business world we live in, customer loyalty can be easily maintained by having a strong and…
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