Marketing Ethics for Art Directors and Brand Strategists: Boosting Sales While Not Taking Advantage of Customers
By Doug Eaddy One thing that’s for sure is that Marketing is a very powerful tool if used ethically. As…
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The Art of Branding: Using the Buying Decision Process to Enhance Brand Strategy
By Doug Eaddy As an Art Director and Brand Strategist, my responsibility is not only to make a brand and…
Make Them Feel Something: How Creative Strategy Shapes Buyer Psychology
Make Them Feel Something: How Creative Strategy Shapes Buyer Psychology By Doug Eaddy To influence people to buy your products,…
The Influence of Social Responsibility in a Brand: How A Brand’s Authenticity Impacts Consumer Loyalty
By Doug Eaddy The Influence of Social Responsibility in a Brand: How A Brand’s Authenticity Impacts Consumer Loyalty By Doug…
Measuring Your Creative Strategy’s Impact: Important Milestones for Brand Development And Progression In Career
By Doug Eaddy In my experience of working with brands, I don’t just focus on the aesthetics, but the overall…
The Importance of a Brand Image: What you can learn from Nike and Under Armour
By Doug Eaddy In this highly competitive business world we live in, customer loyalty can be easily maintained by having…
Adobe Creative Cloud: Aligning Its Marketing Mix with Creative Empowerment
By Doug Eaddy Adobe Creative Cloud has been the go-to software for digital creativity for decades. It is known for…
How Jaguar’s rebranding and image is positioned out of place
By Doug Eaddy Rebranding for the future? Jaguar’s rebranding moves, especially its push toward electric vehicles, is commendable, but it…
Breitling vs. Rolex: An Evaluation of Brand Equity
By Doug Eaddy In my perspective, both Breitling and Rolex are more than just luxury watch brands. They have a…
A Culture of Collaboration: Yanyn San Luis
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances…
A Culture of Collaboration: Shaunte Thomas
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances…
A Culture of Collaboration: Steven Shaw, M.S.
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances…
A Culture of Collaboration: Kristopher Brazen
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances…
A Culture of Collaboration: Derrick Whitfield Sr.
We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances…
A Culture of Collaboration
A Culture of Collaboration: Enhancing spaces to enhance marketing strategies By Doug Eaddy | Brand Strategist + Consultant Contributors: Devin…
Creativepreneurs: Who wears the Crown? Sales or Marketing
Before I start, I would like to preface this scripture: “Every kingdom divided against itself is brought to desolation; and…
Marketers: Building Buyer Personas in ChatGPT…Is it ethical or a cheat code?
I’ve always had this thing that anything for public consumption could help or be abused. It’s just a matter of…
Lottery Marketing Directors: Don’t Bet the House
When I worked at the SC Education Lottery, our marketing department saw the good, the bad and the ugly in…
How to create your Ultimate Brand Ambassador
What is an Ultimate Brand Ambassador? An Ultimate Brand Ambassador or (UBA) is a potential elite customer that’s repeatedly buys…
Moving a message in a static world
There has been a “Static” Shock in the world of storytelling especially, in social media. This shock stems from platforms…
CMOs: Inspire to amplify a vulnerable voice
A DAY OF RECKONINGIt was on Sept. 1, 2016, when America and the NFL were shocked when former NFL Quarterback,…
Brand Strategists: Here are 4 reasons to experiment with marketing
Yes, marketing is all about obtaining one thing, which is sales, but in the process of obtaining sales it doesn’t…
Brand Pit or Brand Palace? You choose!
As a Brand Strategist, I’ve learned over time that customers don’t like to be constantly sold a message they want…