We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for targeted minority groups.” Here are her thoughts.
Shaunte Thomas | linkedin.com/in/shaunte
Marketing Professional
“Minority designers can help agencies avoid cultural missteps and stereotypes in their marketing efforts. By having a diverse team that can provide feedback and perspective on campaigns, agencies to ensure that their messaging is respectful and resonates with the intended audience.”Overall, the presence of minority designers in marketing agencies not only enhances the culture of the agency itself, but also leads to more successful and impactful marketing strategies for targeted minority groups. By embracing diversity and inclusion, agencies can create more meaningful connections with their audience and drive better results for their clients.