We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for targeted minority groups.” Here are his thoughts.
Derrick Whitfield Sr. | linkedin.com/in/derrickwhitfield-sr-b046b01b7
Your “go-to” Graphic Designer for unconventional brands.
“I approach design like hip hop culture. What started as a trend has really evolved into a powerful force in every culture over the past 50 years. I draw on my experiences as an African American artist to create designs that resonate with a multicultural audience to try to have the same energy as hip hop.
I think minority designers and marketers bring so much to the table, we enrich agency culture and making marketing strategies way more effective for targeted minority groups because we speak those groups “language!”