We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for targeted minority groups.” Here are her thoughts.
Yanyn San Luis | linkedin.com/in/yanynsanluis
Social Impact Expert in ESG, Supplier Diversity, DEI, Sustainability, Corporate Responsibility, and Nonprofit Initiatives.
“Culturally diverse designers and marketers bring invaluable perspectives that reflect the communities’ unique qualities, helping agencies create more authentic and resonant marketing strategies. This allows agencies to hyper-focus on localization and creating brand content that’s relevant and timely. Their presence enhances creativity and builds a deeper cultural understanding that drives successful engagement with minority audiences.”