We asked the question “How does minority designers and marketers enhance the culture of agencies and how that culture enhances marketing strategies for targeted minority groups.” Here are his thoughts.
Kristopher Brazen | linkedin.com/in/kris-bazen
Sr. Art Director
“I believe minorities enhance agency cultures by providing and sharing insights and perspectives that can oftentimes be overlooked and not accounted for. Otherwise, I find that companies without diversity can try to speak to diverse audiences, but their voice can often be perceived as inauthentic and tone deaf due to a true lack of understanding of what resonates / matters from a more global perspective.”