There has been a “Static” Shock in the world of storytelling especially, in social media. This shock stems from platforms pushing more video driven content. And because of this shock, many advertisers are now forced to connect their messaging across social media and video even more. I think both platforms are needed because in society we all don’t view our preferred content the same way. Though there is a battle between images and video, but I also think this brings a great challenge for creatives and marketers to make smart, strong, clear and consistent content.
A great example of storytelling through static images and video is the “Winning Isn’t For Everyone” campaign by Nike. This campaign comes after the heels of the USA Men’s Basketball team winning their 8th Consecutive Olympic Gold Metal. What I like about the static graphics is that it not only makes a statement, but it serves a notice to one’s opponent. This statement it can also be turned into posters and apparel, which adds to Nike’s Portfolio.
On the other hand, we have the commercial of Lebron James shooting the basketball in the gym. This is to let people know why “Winning isn’t for everyone” because if you are not outworking him YOU ARE NOT GOING TO BEAT HIM. Thus, this visual shows what it takes to stay on top of your game.
In all, this is why so important to have a marketing strategy when rolling out campaigns like this. With the short attention span of audiences, I think this is a great time in history for creatives to come up with messages that can stand the test of time while making an impact through strong messaging regardless of the platform.